Doing Business in Japan: Key Takeaways from Business France’s New Guide

Business France has just published the latest edition of Le Guide des Affaires au Japon, and it is packed with practical insights for anyone looking to enter or expand in the Japanese market.

France benefits from a strong and long-standing goodwill in Japan, one that often opens doors well beyond luxury and consumer products. Today, Japan is actively seeking technology partnerships and innovative solutions to support its green transition and strengthen its innovation ecosystem. French startups and companies clearly have a role to play in this dynamic.

What the Guide Covers

The guide offers a practical overview of the Japanese market, highlights key sectors with high potential for Franco-Japanese collaboration, and includes firsthand insights from entrepreneurs who have already established themselves in Japan. Whether you are exploring the market for the first time or looking to deepen your presence, it is a valuable starting point.

Why Japan, Why Now?

Japan is one of the world’s largest economies and a global leader in technology adoption. But succeeding here requires more than a great product. It takes patience, local understanding, and the ability to rebuild credibility in a demanding market. The guide addresses these challenges head-on, with concrete advice on business culture, regulatory landscape, and go-to-market strategies.

If Japan is on your radar, this guide is definitely worth a read. Access the full Guide des Affaires au Japon here.

This is just one of many tools available to founders navigating the French-Japanese ecosystem. We curate guides, programs, and practical resources for entrepreneurs on both sides, and you can find them all on our Resources page.